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Edition description

Modeling Decision Making with Respect to Consumer’s Psychographical Portrait

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Modeling Decision Making with Respect to Consumer’s Psychographical Portrait

Jastrzębska, Agnieszka

Zastosowania systemów informacji

Information Technologies: Research and their Interdysciplinary Applications 2012. Warsaw, June 30, 2012. ITRIA 2012. Conference Proceedings s. 1-12. Publication issued as a part of the project: UDA-POKL.04.01.01-00-051/10-00

Decision making processes are driven by various needs. Needs determine our actions,directing us towards reducing motivational tension. This article presentsdeveloped consumer representation model. The focus is set on how, using chosenmathematical operators, we can model consumers decision making with differentpsychographical description. Developed approach to decision making modeling isversatile for consumers with both extremely emotional and extremely rational cognitiveabilities. In the case study introduced is exemplar consumers segmentationand showed is that developed two-step procedure of obtaining the decision works.Keywords: consumers choice theory, decision making, psychographical segmentation,triangular norms

Place of publishing:

Warszawa

Instytut Podstaw Informatyki PAN

2013

artykuł

application/pdf

oai:rbc.ipipan.waw.pl:59

k 20288

eng

zastrzeżone - dostęp nieograniczony ; autorzy i Instytut Podstaw Informatyki PAN

Location of original object:

Biblioteka Instytutu Podstaw Informatyki PAN, sygn. k 20288